Everything you need to know about creating a successful Employee Recognition Program
Employee rewards and recognition are a critical part of an employee engagement strategy.
In other words, recognition is essential to drive employee engagement.
This complete guide covers all the necessary steps for you to start an employee recognition program–from start to finish.
These ideas will help you start a program that follows best practices and reflects your company's DNA.
Feel free to view the table of contents and jump to the most relevant section.
When people express their appreciation for us, it’s a great feeling. Many of us have experienced the power of gratitude first hand. So we know this to be true.
Still, many leaders are hesitant to deviate from traditional methods of employee recognition. Or worse, unwilling to invest in recognition programs altogether.
This skeptical view comes from misunderstandings about the value of rewards and recognition in the workplace.
These faulty beliefs hold businesses back from investing sufficient time and resources into formal recognition. As a result, these biases prevent companies from building truly successful programs.
Let’s expose some of these common misunderstandings, so you can start building a thriving recognition program.
Many leaders believe that salary is the most important external motivator for employees. Therefore, recognition and reward programs are unnecessary or should require very little investment of time and resources.
Recent research shows the questionable nature of this assumption. One study surveyed employees who voluntarily left a company. A whopping 79% reported that the primary reason they left was not for more money, but because they did not feel appreciated.
Other psychological studies on motivation at work show employees do desire other forms of external reward. In one study, software salespeople were willing to forgo almost $30,000 in bonuses for a gold star on their business card signalling they'd made "President's Club."
The results of these studies suggest that once workers are satisfied with their wages, they look to other aspects of their job to motivate them.
In short, employees need adequate income to fulfill basic needs. However, compensation isn't as effective at fulfilling other desires, like a need for respect and appreciation.
Business owners believe that employee recognition is time-consuming--for administrators and managers. For instance, assuming that senior leaders and managers are too busy to participate in the practice, there are more important duties to take care of.
Modern recognition tools, like Applauz Recognition, are the key to address this concern. Rewards and recognition platforms help with the task of running a recognition program. Moreover, many of these tools also help with day-to-day as they provide a platform for peer-to-peer recognition to happen.
Once recognition becomes an organic part of everyday communication, leaders will realize that it takes a few minutes to give proper recognition. And the long-term payoff is high. In short, recognition is a low cost, high impact action.
Leaders may be reluctant to invest resources in recognition as they cannot pinpoint a predictable ROI. But, time and time again, studies show the power of gratitude has over human motivation. This increase in motivation translates into bottom-line gains for businesses.
For example, one study has shown that a simple expression of thanks by someone in authority led people to be 50% more productive!
And according to a frequently cited Gallup report, on average, engaged teams experience a 40% decrease in voluntary turnover. These statistics prove the return on investment of recognition is more predictable than leaders assume.
That said, the ROI of recognition is not instant; a real culture of recognition takes time to cultivate. In other words, investing in recognition is a long game. But when executed correctly, a recognition program will have profound effects on employee morale, productivity, and retention.
This mindset is one of the most harmful to a young recognition program. Although employee recognition does have a positive impact on the bottom line, that shouldn't be the primary goal of a recognition program. Recognition cannot be viewed as an IOU.
Psychologist Paul White supports this idea in his popular book on recognition in the workplace. He says that when employees think management uses recognition as a tool to increase productivity and profits, it produces distrust.
As a result, praise is exchanged as a performance to "go through the motions" of the program. In short, recognition is perceived and generic and fake. Which undermines the entire goal of the program. Bottom line: leaders will only reap the tangible benefits of recognition if praise is perceived as genuine and sincere.
Explaining these misunderstandings is the key to building a strong recognition program. In other words, for a recognition program to truly flourish, leaders must genuinely believe in the value of gratitude and appreciation at work.
Now that we have believers on board, we can move to the next level and ask--what is employee recognition?
Appreciation and praise is a fundamental part of the employee motivation puzzle. But when you put this idea into practice, you will quickly realize that recognition comes in all shapes and sizes.
Some gestures of recognition are great at boosting short-term motivation. In contrast, others are better at promoting long-term commitment. Leaders must recognize the mix of both short-term and long-term needs that motivates employees into action, and a strong culture of recognition should address both these needs.
Let's look at the two main recognition types so we can see how each addresses a different kind of psychological need.
Structured methods of recognition are more traditional and often take a top-down approach. Meaning, managers or senior leaders offer gratitude to employees.
We label this approach to recognition as “structured” because it is often in the form of programs that are formal or ceremonial. Recognition is expected and happens at predictable times. Also, all employees are included and receive recognition.
Structured recognition is important. For example, celebrating work anniversaries is an important way to make employees feel valued and appreciated. As a case in point, a 2017 World at Work study showed that 85% of companies offered a length of service program.
Unstructured recognition is a relatively new concept. But it's quickly becoming a popular employee recognition method. Companies understand the importance of regular praise for employees to feel valued at work.
In these modern recognition practices, leaders intentionally create space for spontaneous gestures of appreciation. Coworkers are encouraged to offer each other recognition. Praise is not something only managers give to employees.
Unstructured methods can take many forms; they can be inexpensive to administer or need a small budget. An example is an email recognizing the week's top performers, a recognition channel on a chat tool, or a budget distributed to reward employees for accomplishing necessary tasks.
Ultimately, the goal of this unplanned form of recognition is to weave appreciation into daily life. Simply put, to "fill in the gaps" between structured recognition, so employees consistently feel valued.
It's important to remember the real purpose of recognition is not profit. But instead, making employees feel fulfilled and valued.
Leaders should not focus solely on profit as the main objective of a program. When a recognition program is seen as a means to an end, less effort is put into the details. For example, recognition is often impersonal and generic. As a result, the program will have less impact.
Generic, feigned praise has minimal impact. Even worse, it will negatively impact employee performance.
Bottom line: Authentic appreciation is required.
If you want to support authentic appreciation, focus on the following intentions (rather than profits) as your program's primary goals.
Author Dr. Paul White expresses in his book "The Vibrant Workplace," the true value of recognition is that appreciation for colleagues communicates respect and value for them. Appreciation is about truly seeing someone for the value they bring to the team, not just acknowledging their output. Employees don't want to be viewed as "work units" whose value is only derived from how much they produced. Instead, appreciation should be about recognizing your employees as people with unique abilities, personalities, and talents. In short, it's about making employees feel special.
Worrying about your job is the first step to feeling disconnected from work. In short, doubting if your work makes a difference gives rise to feelings of detachment. This is especially true in large organizations where employees are more prone to feeling like another cog in a wheel. The reality is, everyone's role is essential to a bigger picture. But, when bogged down in the daily grind, employees often forget where their contributions fit in. Recognition is important because it helps employees zoom out--reminding them why their work matters and how they make a difference in the bigger picture. Ultimately, making them feel more connected and satisfied with their work.
When you trust your coworkers and know that they have your back, it's a great feeling. By contrast, it's toxic to feel like your team is always in competition, or worse, secretly rooting against each other. This cold environment leaves employees feeling miserable and burnt out. Employee recognition comes in to bring people together with support and respect. As a result, the opposite type of atmosphere is created, one that is warm, friendly, and collaborative.
In this next section, we will look at concrete examples of what the different types of employee recognition look like in motion, in the form of both structured and unstructured programs.
We will go over these two categories to understand why each is fundamental to driving long-term and short-term employee motivation.
The employee of the Month is a traditional recognition program. In this program style, an employee is selected each Month--by peers or leaders--as the top employee. Although these programs are standard, they can breed envy among the workforce if they are executed poorly.
For example, resentment grows if leaders don’t express precise criteria for employee of the Month. In short, if it seems like the employee of the Month is favoured at random, this gives the impression the program is a “popularity” contest. This type of program creates a competitive environment. Ultimately, competition should not be the goal of a recognition program.
Traditionally, both positive praise and constructive feedback are given to employees during formal reviews. These meetings occur a few times per year. That said, if managers make a point to offer personalized and sincere recognition during these meetings, employees will undoubtedly benefit from it. This practice is better than offering no recognition at all.
However, this method of recognition has one major shortcoming: it's scarce. Full-time employees require timely praise. For example, if an employee or team delivers a tough assignment, waiting a few months or even weeks to say "good job" is not ideal. Employee recognition must be offered more frequently. A handful of times per year is not enough.
Formal work anniversary celebrations are a common type of recognition program. These ceremonies are important because they communicate to employees that loyalty is valued. The celebration of service awards serves a particular purpose--to thank employees for their dedication.
The major pitfall with service awards is the majority of these programs start at the 5-year mark. Employee tenures are becoming shorter and shorter. As a result, this is not enough to boost everyday morale and motivation.
Bottom line: A Years of Service program is a good start, but leaders must recognize everyday efforts too!
This style of recognition program is like an awards ceremony. The goal is to recognize and reward top performers for their achievements. These ceremonies are typical in larger organizations in results and quota-driven industries, like sales, for example. A top salesman in a particular region is awarded a trophy or plaque for their excellent results.
Bottom line: Structured programs are essential. These ceremonies give employees something to look forward to—for instance, the honour of receiving a gift for their 5th anniversary. But, the major disadvantage of these programs is they are so infrequent. also, structured recognition is often generic. Leaders give employees blanket "thank you" and seldom celebrate workers for a specific achievement or skill.
Many companies are enhancing their recognition programs with a method called Peer-to-Peer recognition.
This form of recognition is frequent and flexible. Coworkers can offer each other appreciation anytime using digital tools like Applauz Recognition,
This recognition style achieves two important things; first, it allows workers to recognize the fly. Second, it helps showcase employee's hard work to the rest of the team and company. Peer-to-Peer recognition is perfect for filling the space between recognition celebrations like work anniversary and yearly reviews.
Gamified recognition is becoming more popular. Digital recognition tools supports these programs.
These tools allow workers and managers to award badges, trophies, or points to each other for a job well done. This type of program creates a “gamified” style of recognition. These programs can be highly motivating and appreciated by younger generations in the workforce.
For modern recognition programs, managers are given a budget to celebrate important employee milestones--both personal and professional.
For example, managers will make the time to celebrate employees for life events like birthdays, weddings, and children's birth.
Modern workers spend a great deal of time at work and form close bonds with their colleagues. Over time, organizations acknowledge the benefits of celebrating and recognizing these major life events for their employees.
Bottom line: Unstructured recognition methods are necessary because they focus on personalized and spontaneous appreciation. Unplanned, meaningful praise helps boost everyday morale. But, the main drawback is too much flexibility. Giving employees too much choice about when and how to provide recognition may result in misuse of the program. For example, workers may give praise to only their friends. Still, if a program is thoughtfully managed, misuse of the program can easily be avoided.
Unstructured recognition: Recognition is a value everyone in the business regularly takes part in.
Structured recognition: Recognition is an action only managers take a few times per year.
Now you should be aware of what a recognition program looks like in practice.
However, it’s important to remember that a singular recognition method isn't a cure for employee motivation issues.
To better understand, it helps to think about this hypothetical scenario…
Imagine only getting words of appreciation from your friends and family on your birthday. How would such sparse gratitude make you feel?
First off, you would certainly look forward to your birthday. You would also feel neglected the other 364 days of the year.
Similarly, employees do appreciate being recognized for their years of service or during their yearly reviews. Still, people need to feel the power of gratitude and appreciation more regularly to boost their daily motivation.
Remember the "goals of a recognition program" from the beginning of this article?
Businesses need to blend both structured and unstructured methods recognition to meet all three goals.
Think of unstructured recognition as a daily fuel. It serves to keep employees energized, on task and motivated. In short, spontaneous recognition is a regular reminder to workers that they are essential. Moreover, it helps create a collaborative environment every day.
On the other hand, structured recognition is a great long-term motivator. For example, the celebration of work anniversaries is vital to convey to employees that your business values their dedication. In short, traditional recognition is about fulfilling deeper meaning and purpose.
Now you know that recognition (both unstructured and structured) can take many forms. But leaders must be careful to include some key best practices for any program to be successful.
These ingredients are the foundation of a strong program.
In short, including these best practices will increase the odds of success of your program. So, if you are launching a recognition program or already have one in place, be sure to include these basic elements to maximize your program's value.
Starting a recognition program requires several steps. Once you arrive at the end of the development process, and the framework is set up, the job is not quite over yet. Your recognition program must still be rolled out to your workforce.
Suppose you want your recognition program to have the highest value and impact. In that case, it needs to be "marketed" to your company.
The goal is simple: get everyone to recognize this new program's value and what to expect.
In this section, we will describe a few best practices for the launch of a recognition program. If you follow these steps, your workforce should get excited and eager to engage with the program.
Leaders must approach the launch of a program, like any other business goal. As such, before you make the official announcement, be sure to have the following details on paper.
The goal is to create benchmarks today so that you can measure the success of your program tomorrow.
The goal of a recognition program is to make employees feel valued. But how can you measure-- in other words, put a concrete number--to something so vague as to how “valued” your employees feel.
Here are a few common metrics and methods that leaders can use to measure the success of the program:
A strong program needs champions. These individuals help broadcast the message and uphold the values of the program. The involvement of stakeholders is crucial to your recognition program's success.
You should equip stakeholders with key details before the official announcement of the program. The program champions should know why recognition is important and how it drives employee engagement. Also, they need to know what is expected of them. Make sure to highlight why their part is essential in the success of the program's roll-out.
Strong recognition programs are improved and adapted based on employee feedback. As such, when launching a program, it’s essential to anticipate how you will gather employee feedback and improve the program. For example, will you send employee surveys? In short, ask, how do you expect the program to develop from the short term in the long run?
Now, the best part begins--the big announcement!
We recommend taking the following steps to ensure everyone in your company is aware of the program and understand its value.
Announcing a program involves getting a lot of people on board. Not to mention communicating important information. To ensure the transfer of information is smooth, we suggest having a written message ready to send.
This written statement should resemble a press release. The goal is to summarize the upcoming program and set expectations for participation.
Your program launch message should always include the following pieces of information:
We suggest you write one message and modify it for different audiences. Remember always to keep the tone of your message upbeat. The goal is to get people excited and eager to be involved.
Whether your key players are senior leaders or department heads, you should inform these people before the big company-wide announcement.
Inform your program champions in two ways: sending them the press release message and hosting a brief in-person (or virtual meeting).
The meeting with key players is critical. This discussion gives you a chance to answer any questions or clarify any points that were not clear in the written message.
Most importantly, stakeholders should leave the meeting equipped with all the knowledge they need to make the launch a success.
Ultimately, stakeholders are tasked with passing along the information to their teams.
The final step is for the HR department to announce the launch to everyone.
At this point, employees already know about the program as the stakeholders have informed them. As such, receiving an official announcement email from HR should further solidify what they already know.
To that end, we recommend making the big announcement with a company-wide email. This email is based on your press release message. The goal is to introduce the program and explain what employees can expect.
In this guide, we've mentioned several times that personalized recognition is the most impactful.
Why? Because people desire to feel special.
We want to finish this guide by offering you a few actionable tips on providing better words of recognition and appreciation.
Let's look at the difference between these two recognition messages, so you can see how even a few extra words make a world of difference.
Example 1: "I'd like to thank Cindy for giving me her input on the Gizmo Presentation. She took the time to help our team, and I appreciate it.
Example 2: "I'd like to thank Cindy for offering me her input on the Gizmo Presentation. She has an incredible eye for detail and always offers up creative suggestions I'm confident our clients will appreciate. She's always responsive when we ask for help (even though we know she's busy) we are grateful for her effort!"
Which message would you like to receive from a coworker? I imagine most people would choose the second message!
Of course, a "thank you" or "great job" is always appreciated. But genuine, authentic appreciation should be more precise and tailored to the person receiving it.
When you're considering offering recognition--either verbally or written--you might stop and wonder if your troubles will make an impact at all.
We've come up with an acronym (PEP) to help anyone learn how to make the most of your words of appreciation.
Using this acronym, you will be sure to provide impactful recognition every time!
In the past, employee recognition was sparse. Managers focused on praising output or tenure instead of performance and personality.
Modern digital solutions help companies recognize employees with more visibility and frequency. The end goal is an engaged workforce.
Although saying “thank you” will always be good etiquette, building a strong employee recognition program involves more planning and moving parts.
Hopefully, this guide will help you put your best foot forward on your path to building a strong program and a culture of recognition in your workplace.