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20 Benefits of Employee Engagement, and Why It’s So Important

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Anouare Abdou

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Benefits of Employee Engagement, and Why It’s So Important

The benefits of employee engagement cannot be understated. Here is why it’s the backbone of any successful organization.  

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Employee Engagement

Only 21% of employees worldwide are engaged at work, according to Gallup. That lack of engagement affects everything from performance and retention to customer experience and overall profitability. It can push once-engaged top performers out the door and leave the rest of the team stretched thin and checked out. 

 

To turn things around, leaders need to understand what engagement really delivers. This blog explores 20 proven benefits of employee engagement to help you make a clear, evidence-based case for investing in your people. If you want stronger teams, better results, and a healthier workplace, engagement is one of the most powerful levers you can pull. 

 

Let’s break down what employee engagement really is, why it matters, and how it drives measurable business outcomes.

 

guy-glasses-front-his-employees-young-business-people-formal-clothes-working-officeWhat is Employee Engagement?

Not too long ago, work was mostly transactional. You showed up, did your job, got paid, and went home. Nobody was asking how you felt about your work. The focus was output, not experience.

That started to shift in 1990, when organizational psychologist William A. Kahn published a paper on the psychological conditions that shape how people show up at work. He’s often called the father of employee engagement for that reason.

Kahn defined employee engagement as the harnessing of people’s full selves in their roles. In his words:

 

 “In engagement, people employ and express themselves physically, cognitively, and emotionally during role performances,”

sleepy-bored-middleaged-woman-mature-student-falling-asleep-boring-online-classWhat Is Employee Disengagement?

Kahn also defined the opposite: disengagement. He described it as a kind of withdrawal.

“In disengagement, people withdraw and defend themselves physically, cognitively, or emotionally during role performances.”

Sounds a lot like quiet quitting, doesn’t it? Disengaged employees may still show up, but they’re no longer emotionally invested, which quietly undermines performance and morale. 

A guide to building an employee engagement strategy Download PDF Now

portrait-male-mentor-executive-manager-boss-teaching-diverse-female-internes-explaining-workThe Impact of Keeping Employees Engaged

Employee engagement is a critical component of a successful organization. It can make or break performance, as it’s tied to outcomes like productivity and turnover.

According to Gallup, low-engagement teams typically endure turnover rates that are 18% to 43% higher than those of highly engaged teams. Companies with highly engaged workforces also tend to have higher earnings per share.

Engaged employees are passionate about their jobs, feel valued, and enjoy a sense of belonging and purpose at work. It makes sense that they bring more of their whole selves to work, to revisit Kahn’s initial definition of employee engagement.

This devotion has an impact on the way they perform their role and increases employee loyalty. Let’s examine it.

people-working-tableWhy is Employee Engagement Important?

Increases Productivity and Revenue

Engaged employees are productive employees. Consider the process of applying yourself to a task. Suppose you felt bitter about having to do it and unappreciated for your efforts. Chances are, you would procrastinate. You would do the bare minimum expected of you. This is what happens to less engaged employees. 

On the other hand, when you care about what you do and feel valued for it, you are more likely to go above and beyond what is expected of you. You take pride in your work. You understand how it’s connected to a greater whole and want to do your best. Productivity is a side effect of the positive relationship you have with performing this task.

This dedication not only boosts individual performance and motivation but also elevates team dynamics and workplace culture. The result? Better customer service,  more sales, and more profit. 

Improves Retention Rates and Reduces Turnover

More than half the world's employees were watching for or actively seeking a new job in 2023, according to Gallup

But engaged employees are more likely to stay and aim to grow within a company instead of searching for new opportunities. Considering the cost of employee turnover can reach 1.5-2.0 times an employee's annual salary, this also has an impact on your bottom line.

Besides the actual monetary cost of turnover, increased employee retention translates into reduced disruption and more stability.

It allows you to be proactive about your HR strategies instead of reactive. When you’re not constantly recruiting and training new workers, you can use your budget and resources to foster a company culture of engagement and nurture talent.  

That’s where the right technology makes a difference. Applauz gives you real-time insight into engagement trends, so you can spot issues early and course-correct before they snowball. 

You might notice a drop in recognition activity on a specific team, signaling a potential morale issue. Or pulse survey results could reveal confusion about recent changes, prompting a follow-up from leadership. With this kind of visibility, HR teams can respond quickly, personalize support, and adjust communication or programming before problems impact performance or retention.

Strengthens Organizational Alignment

Employee engagement is also beneficial for organizational alignment. Employees who feel a sense of purpose and passion at work are connected to their organization’s goals and values.

This alignment breeds loyalty and a deeper commitment to success. It even turns team members into ambassadors for the company, which boosts your employer reputation internally and externally and improves retention. 

Applauz helps strengthen alignment through features like personalized badges that align with the core values that matter the most to you, from curiosity to teamwork and accountability.

Whenever someone gives recognition, it’s not just praise, it’s a nudge toward what you’re all working toward and a simple way to keep everyone aligned without having to overexplain it.

smiley-coworkers-office-conversing20 Crucial Employee Engagement Benefits

Whether you’re making a case to invest in the best employee engagement software for your company or exploring new employee engagement ideas that need leadership buy-in, here are 20 benefits of employee engagement across different categories.

Performance and Productivity Benefits of Employee Engagement 

The relationship between employee engagement and productivity is well-documented, ranging from greater employee commitment to better organizational alignment. 

Boost in individual performance 

You’ve wrapped your head around the fact that engaged employees are more likely to be committed and dedicated. But you may be shocked at how much so. 

A Deloitte study revealed that companies who invest in culture-building, which includes priorities centered around people and engagement, increased their revenue by a whopping 682%. 

That’s because when people truly believe in the mission, they show up differently. They’re not just checking boxes. They take ownership. They care. They find new ways to do better work — not because they have to, but because they want to. That’s engagement in action.

It could be a warehouse employee who picks up an extra shift without being asked. Or a designer who reworks a project late at night because they want it to shine. This intrinsic motivation leads to better results, faster progress, and a clear commitment to excellence.

Better team synergy 

That kind of energy doesn’t stay isolated. Engaged employees lift everyone around them. You’ve probably seen it: one motivated teammate can raise the bar for the whole group. But one disengaged person? They can drag the mood, momentum, and output way down.

The opposite is also true. When teams are made up of engaged individuals, something powerful happens. People communicate more openly. They ask questions, share what’s working, and offer help before it’s even needed. That proactive mindset builds trust and momentum.

Engaged teams collaborate more effectively, solve problems faster, and stay grounded even in uncertain conditions. They’re more innovative, more resilient, and more likely to go above and beyond together.

Increased job satisfaction 

Employee engagement and job satisfaction can easily be mixed up, but they are not one and the same. Employee engagement informs job satisfaction: Research shows that the higher employee engagement rate, the higher the job satisfaction rate.

According to Indeed, overall job satisfaction can be described as being content with what you do at work and who you do it with. It’s a pleasurable state and a measure of your level of contentment in the workplace.

That contentment doesn’t just shape how someone feels from nine to five. It carries over into life outside of work, influencing everything from emotional well-being to physical health. When people are happier at work, they tend to sleep better, stress less, and show up more fully in other areas of their lives.

It’s good for business too. Satisfied employees are more present, more collaborative, and more likely to create a positive ripple effect across their teams. They lift others up and help build a work environment where people want to stay and do their best.

Increased Adaptability to Change

Change is constant. Whether it’s adopting a new platform, pivoting a strategy, or navigating a restructure, teams are asked to adapt quickly and often.

Engaged employees tend to approach change with curiosity instead of resistance. They want to understand the context, ask thoughtful questions, and help make transitions successful. That mindset helps teams stay grounded when things feel uncertain.

It also creates a ripple effect. When one person embraces change with optimism and focus, others take notice. They feel more confident trying new approaches or supporting evolving goals. Over time, this adaptability becomes part of the team culture, helping organizations stay agile and resilient in a shifting environment.

Improved Cross-Functional Collaboration

The ability to work across teams is no longer a nice-to-have. It is essential to building alignment, solving problems faster, and delivering results that matter.

Engaged employees make that easier. They are more likely to reach out to others, share knowledge, and think beyond their immediate role. When people care about the bigger picture, they ask better questions, listen more closely, and connect their work to broader outcomes.

This kind of collaboration strengthens relationships across departments and leads to smarter, faster decision-making. Teams that are engaged and connected bring in diverse perspectives early and avoid costly silos or miscommunication. They don’t just cooperate. They make each other better.

Faster Onboarding Success

Employee engagement starts earlier than most people think. The way someone feels in their first few weeks can shape their long-term experience and performance.

When new hires are welcomed into an engaged culture, they find it easier to build relationships, understand expectations, and take initiative. They are more comfortable asking questions and more confident sharing ideas. That early connection helps them contribute faster and stay motivated as they learn.

Organizations that prioritize engagement during the onboarding experience also see higher retention rates. Instead of just getting someone through the first month, they build the foundation for ongoing trust, clarity, and collaboration. A strong start leads to stronger results.

Health and Well-Being Benefits of Employee Engagement 

 

Engagement translates into employee well-being, from promoting better work-life balance to reducing the risk of burnout. McKinsey data reveals that one in four workers has experienced symptoms of burnout, which include exhaustion, mental distancing, cognitive impairment, and emotional impairment. It’s a serious problem – and employee engagement strategies can help prevent it.

Less Workplace Stress and Lower Risk of Burnout

Did you know that employee engagement can help lower workplace stress? Engaged team members tend to feel a stronger sense of both control and purpose at work. This allows them to handle pressure and manage their workload more effectively. 

Additionally, employees in a culture of engagement are more likely to feel valued and supported, which further mitigates stress-related issues.

Companies that care about employee engagement are also more likely to invest in well-being efforts and mental health resources, which further increases engagement and creates a virtuous cycle.

More than 9 in 10 workers report that they feel more motivated at work when their leaders support well-being initiatives, according to the American Psychological Association.

These employees are also more satisfied with their job, less likely to leave, and more likely to recommend their organization as a good place to work. In other words, employee engagement and well-being go hand-in-hand and help combat workplace stress and burnout.

Healthier Employees and Better Work-Life Balance

Employee engagement can also improve well-being and reduce absenteeism by promoting better work-life balance.

“By strategically and proactively using work-life balance supportive policies and systems, employees can bring not only their authentic self to the workplace but also feel valued/engaged while at work, which in turn helps to achieve more desirable individual and organizational outcomes,” concluded the researchers behind a study on the relationship between engagement and work-life balance.

People have limited time, energy and bandwidth. Balancing personal and professional priorities is crucial for mental and physical health. This balancing act allows people to recharge and re-engage with work with renewed focus.

Employee engagement plays a crucial role in maintaining a healthy work environment where workers are treated like human beings with a life outside of work. In turn, organizations benefit from a more resilient and motivated workforce, which drives sustained success and growth.

Stronger Sense of Belonging

Belonging is something people notice quickly when it’s missing. When someone doesn’t feel like they’re part of the team, they often hold back. They might stop offering ideas in meetings, stay quiet during team discussions, or avoid asking for help when they need it.

On the other hand, when people feel like they belong, they engage more fully. They’re more likely to contribute ideas, volunteer for projects, and help teammates without being asked. You might see someone speak up in an all-hands meeting with a suggestion that sparks real progress. Or a new employee might feel confident enough to ask a tough question in week one instead of staying silent.

A sense of belonging also creates stronger relationships across the team. People trust each other more and are quicker to collaborate. It lowers the social barriers that make work harder than it needs to be and helps everyone feel like their voice matters.

That emotional connection helps people navigate tough moments at work, too. When things get stressful, they know they’re not facing it alone. They feel supported. That sense of connection is what keeps people steady, even on the hard days, and makes them more likely to stay for the long haul.

Employer Brand Benefits of Employee Engagement 

Your people build your employer brand more than elaborate campaigns. The way they talk about work, the stories they share, and how they show up online all shape how others see your company. Here’s how employee engagement positively impacts your employer brand. 

Strong Ambassadorship and Positive Word-of-Mouth

Employee engagement impacts the way external stakeholders and potential new recruits experience your organization too. Engaged workers become advocates for the company and help drive positive word-of-mouth.

When you love something, you naturally talk about it with enthusiasm, right? This is exactly what happens when employees are satisfied and connected to their workplace.

The authentic positive stories shared by your employees can help differentiate your brand in competitive markets. For example, shoppers nowadays want to spend money on brands that align with their values.

This is mirrored in the preferences of Gen Zers and millennials when applying for jobs. They want to feel connected to the purpose of an organization. Strong ambassadorship and word-of-mouth allows them to do so.

Easier Recruitment and Better Talent Attraction

A strong employer brand also makes it easier to build a robust talent pipeline. Top performers want to find great workplaces and they are pickier about the offers they accept. They will do their research about the work environment and culture on platforms like Glassdoor. When they do, you want them to find rave reviews.

Engaged employees play a crucial role in shaping these reviews. They leave glowing, detailed testimonials about their experience and share their enthusiasm for their workplace in conversations outside of work. 

This not only makes the organization a magnet for top talent, but it can also help with talent retention. It’s less tempting to jump ship when you know that what you already have is exceptional and may be hard to find elsewhere.

The best part? A strong employer brand directly impacts your bottom line. Hiring is expensive and the longer it takes, the more it costs. But when your reputation attracts a steady stream of quality candidates, HR can focus on hiring the best, not just filling roles.

Better Inclusion and Equity Outcomes

Inclusion doesn’t just happen through policies. It lives in daily moments like who gets invited to speak, how feedback is given, and whether people feel like their ideas are taken seriously.

Engaged employees play a big part in creating that kind of environment. They’re more likely to listen with intention, give credit where it’s due, and speak up when something feels off. That kind of presence builds trust and encourages others to do the same.

For example, an engaged teammate might notice that someone’s being talked over in meetings and make space for them to re-enter the conversation. Or they might advocate for a colleague’s idea in a leadership meeting because they know it deserves visibility. These small moments add up.

Inclusive, supportive environments don’t just improve how teams work together. They shape the stories employees share about your company, and that builds a strong, authentic employer brand.

Higher Internal Mobility

When employees are engaged, they don’t just focus on getting through the day. They start thinking about what’s next. They ask about growth paths, raise their hands for stretch projects, and take ownership of their own development.

That kind of mindset creates movement across the company. Instead of always looking outside for your next great leader, you’re nurturing talent from within. And when employees see their peers advancing internally, it sends a powerful message: there’s room to grow here.

You might see someone move from customer support into a product role after shadowing the team for a few months. Or a team lead might step into a people management role after consistently showing initiative and mentoring others. These transitions aren’t just good for retention. They build a deeper pool of skilled, motivated talent who already know your culture and care about your mission.

More Employee Voices and Meaningful Feedback

Engaged employees speak up with intention. They bring real ideas to the table, point out what isn’t working, and offer suggestions because they’re invested in the outcome.

That kind of feedback helps create a stronger, more responsive workplace. It gives HR and leadership the insight they need to make smarter, more effective decisions.

Picture a team dealing with a confusing workflow. Instead of staying quiet, they suggest a fix. Leadership acts on it, and trust grows. It sends a clear message that feedback doesn’t just get collected but leads to real change. 

As that trust builds, participation increases. Feedback becomes part of the culture, and it strengthens everything from performance to morale to the company’s reputation as a great place to work. 

Business Benefits of Employee Engagement

Caring about people is good for business. Employee engagement is critical to business outcomes ranging from customer satisfaction to greater innovation and profitability.  

Better Customer Satisfaction and Loyalty

Engaged employees offer better service to your customers because they are more invested in their work and, therefore, more inclined to go the extra mile when serving clients. They are attentive and responsive – engagement, by definition, is a state of involvement.
In a competitive marketplace, keeping clients satisfied is essential. 

From attracting new customers to retaining and upselling new ones, delivering exceptional customer experiences can be the differentiator between positive and negative ROI at the end of a quarter.

The personal investment that engaged employees have in their work extends into their interactions with clients and has a direct impact on key business metrics.

Increased Innovation

Engaged employees are more likely to collaborate and innovate, which propels the organization forward and keeps it adaptable in rapidly evolving conditions. According to Forbes, collaborative work environments lead to higher levels of performance and innovation.

Moreover, a Fierce study revealed that 86% of executives, employees and educators cite a lack of collaboration or ineffective communication as a cause of workplace failures.

Since engaged employees feel a sense of ownership towards their work, they are more inclined to find ways to work with others effectively and let ideas flow freely.

When people with diverse skill sets and insights get together to reach a goal, magic ensues. This contributes to further engagement because it’s satisfying to work with an engaged team and innovate as a group.

Organizations with high employee engagement are also better than others at recognizing and appreciating employees, which keeps engagement high and innovation going. 

When team members see that their contributions are valued – and that they can make a difference instead of being brushed off – they are encouraged to keep taking risks, keep sharing ideas and keep the collaborative spirit alive.

Increased Revenue and Profitability

Gallup reports that highly engaged business units result in a 23% increase in profitability. That’s huge. The impact of engagement on productivity is well-documented. Increased productivity is synonymous with higher-quality work and increased efficiency.

When you pair this effect with the decrease in turnover costs and improved information continuity that results from people staying and caring about their jobs, it’s a recipe for stability and long-term financial health.

Also, since engaged workforces attract better talent and foster customer loyalty, an organization with its ducks in a row in terms of employee engagement is more likely to see sustained growth and profitability. 

Fewer Compliance and Safety Issues

Engaged employees are more likely to be tuned in and paying attention. They care about how things are done, not just whether they get done. That might look like a warehouse team member who spots a spill and cleans it up right away, or someone in finance who notices a mistake in a report and flags it before it gets sent out.

This kind of awareness matters, especially in industries where safety or compliance is a priority. When people are engaged, they’re more likely to ask questions if something seems unclear, speak up if a process feels risky, and follow through on the details that keep everyone safe.

Rules matter, but what really makes the difference is building a culture where people step up, support each other, and feel comfortable speaking up when something’s off.

That’s how you prevent costly mistakes and create an environment where compliance isn’t just a box to check but a top-of-mind concern for the whole team. 

Leadership Benefits of Employee Engagement

Effective leadership is the foundation of a highly engaged culture. Leaders set the tone for engagement within their teams, and it trickles down through all levels of the organization.

More Effective Leadership and Management

Leaders are responsible for keeping their teams connected and motivated. That might mean running pulse surveys to check in on morale, but it also means showing up fully themselves. When leaders are present, consistent, and genuinely invested, that behavior sets the tone.

A manager who starts meetings by recognizing great work or steps in during crunch time signals that the work and the people doing it matter. That kind of leadership becomes easier and more effective when engagement is already in place. Teams are more receptive, more collaborative, and more trusting.

Leading by example is only part of it. The best leaders also bring clarity. They communicate where the team is headed and why it matters. That builds alignment and makes it easier for people to connect their day-to-day work to a larger purpose.

According to McKinsey, 70% of employees said that their sense of purpose is defined by their work. This sense of purpose and connection in the workplace is paramount, and leadership and management play a big role in fostering it.


Recognition helps too. Great leaders say thank you. The best ones create systems that make appreciation a daily habit, from peer shoutouts to meaningful rewards. This kind of consistency boosts morale and reinforces a culture where everyone feels seen, supported, and motivated to do their best.

Boosts Leadership Development and Coaching

Leadership development is also intrinsically linked to employee engagement. If you manage people – and you manage them well – you make it your duty to help them develop and grow into leaders themselves. For example, you may provide various opportunities for training and development.

This can fuel employee engagement by allowing team members to pursue advancement opportunities and challenges. Being stimulated in that way is an important human need. According to a Korn Ferry Survey, 1 in 3 professionals leave their jobs because they're bored.

By equipping employees with the tools needed to evolve, you also show them that you value them and want to invest in their long-term success, which is good for engagement too.

Plus, those who participate in development programs bring back new skills and perspectives and contribute to a culture of continuous improvement and growth (and engagement!).

Furthermore, effective leaders give both positive and constructive feedback and offer coaching to team members. This is also an important aspect of driving engagement.

A Zippia survey showed that a staggering 85% of employees take more initiative when they receive feedback at work, while 73% of workers are better collaborators as a result of feedback.

In essence, leaders play a big role in fostering engagement through coaching, mentoring, and other efforts that help their reports advance and grow. They create other effective leaders in the process.

office-workers-working-together-as-team

How to Boost Employee Engagement Right Now 

Understanding the benefits of employee engagement is one thing. Putting them into practice is another. The good news? You don’t need a massive initiative to get started. Small, consistent actions go a long way.

Here are a few ways to build engagement in your workplace:

  • Recognize great work in real time: Make appreciation part of your culture. A quick Slack message, a shoutout in a team meeting, or a note that highlights what someone did well can go a long way. Peer recognition matters too. What’s important is that it’s specific and meaningful, not just a quick “good job.”
  • Ask for feedback and act on it: Use pulse surveys, one-on-ones, or anonymous tools to check in regularly. But don’t just gather data. Close the loop by sharing what you heard and outlining what will change. When people see their input driving action, trust grows and so does engagement.
  • Support career development every day: Promotions aren’t the only path to growth. Offer stretch assignments, cross-training, mentorship, or learning budgets. Help employees explore new skills or roles, and give them the space to grow. Showing people they have a future with you builds long-term commitment.
  • Keep leadership communication clear and consistent: People want transparency. That means regular updates from leaders that explain what’s happening and why. Even during times of change or uncertainty, honest communication helps teams stay grounded and aligned.
  • Think small and stay consistent: Engagement isn’t a one-time campaign. It’s something you build over time through habits, not hype. Whether it’s weekly check-ins, casual learning sessions, or moments of appreciation, the little things done regularly are what make the biggest difference.

The right tools can help make these habits stick. With Applauz, you can build a more engaged workforce while keeping things simple and intentional. 

A customizable recognition program makes it easy for employees to give each other public praise and earn points they can redeem for rewards, which reinforces positive behaviors and keeps motivation high. 

Built-in pulse surveys help you collect honest feedback and track engagement trends across teams, so you can adjust your employee engagement strategy based on what people actually need. 

Automated milestone celebrations, like work anniversaries and birthdays, ensure no one feels forgotten, which strengthens team culture and a sense of belonging. 

And with real-time engagement analytics, you can spot what’s working, address pain points early, and make decisions with confidence.

Bottom Line: Fostering an Engaged Workforce

An engaged workforce is not a nice-to-have or a luxury. It’s a necessity for organizations that want to survive and thrive for years to come. It fuels performance, strengthens culture, and drives long-term growth. While every team is different, one factor remains constant: engagement starts with leadership and thrives with the right tools.


With Applauz, you can build a culture where people feel connected, recognized, and motivated and turn employee engagement into a lasting competitive advantage. Book a demo today.

How Applauz Can Support Your Employee Engagement Initiatives Download PDF Now

Frequently Asked Questions

What are the benefits of employee engagement?

Why is employee engagement important?

Because it shows up in the way people work. Engaged employees bring more focus, energy, and care to what they do. They take ownership, collaborate more effectively, and drive better results. On the flip side, low engagement leads to higher absenteeism, burnout, and turnover, which are costly and disruptive. Engagement isn’t just about satisfaction. It’s about performance, alignment, and long-term success.

How do you measure employee engagement?

Start by listening. Pulse surveys, one-on-one check-ins, and feedback tools can help you get a read on how connected and motivated employees feel. Look for signals in the data — things like enthusiasm, alignment with company values, and willingness to recommend the company to others. Qualitative insights matter too. Sometimes the most valuable feedback comes from a single honest conversation.

What causes low employee engagement?

It usually comes down to a lack of clarity, connection, or recognition. If people don’t understand how their work fits into the bigger picture, if they don’t feel supported or appreciated, engagement will suffer. Poor leadership, misaligned values, and inconsistent communication can also chip away at morale. The good news? These are all fixable. With tools like Applauz, you can turn disengagement into renewed commitment.

About the author

Anouare Abdou

Anouare Abdou is a seasoned HR and business writer passionate about leadership, productivity, and the future of work. Her words have appeared in Business Insider, The Ladders, Thrive Global and more.